Sellers:

Although it’s hard to put a specific percentage on how much more money you’re going to get, it should be obvious that More Buyers Equals More Money in Your Pocket.

A Realtor® will gain a large volume of buyers by being a MEMBER OF A MULTIPLE LISTING SERVICE (MLS), considering that, according to the N.A.R. at least 82% of buyers are working with agents who use an MLS as their database.  Savvy Realtors® are members of multiple MLS’s.

Have EXPERIENCE IN MARKETING PROPERTIES and will:

1. 1.Use time-tested marketing plans tailored to your home
   

2. 2.Use the most professional marketing materials
   

3. 3.Run open houses to the public and to other agents
   

4. 4.Market directly to agents outside their office
   

5. 5.Create and distribute flyers/brochures in the neighborhood
   

6. 6.Write and submit ads in a timely manner to meet deadlines
   

7. 7.Create virtual tours and use professional photographers
   

8. 8.Have an impressive website with strong internet exposure
   

9. 9.Promote your home internally through company meetings
   

Be experienced in SETTING AN EFFECTIVE LISTING PRICE for your property by putting together a Comparative Market Analysis (CMA) for you to determine your listing price.  An effective CMA is based on several factors:

1. 1. Comparing prices of similar local properties based on the most up to date market information
   

2. 2.The art of quantifying aesthetic value, and other intangible aspects of a property which help to determine it’s value. 
   

3. 3.Having an objective view of your property since there is no emotional attachment for him or her 
   

4. 4.Having an intimate knowledge of the interiors of comparable homes, not just the good parts you see in photos online. 
   

It’s really an art left to an experienced Realtor®.  An effective listing price is so important because an over-priced home will preclude many buyers from ever walking in the door.

Know exactly what to do to PREPARE YOUR HOME TO BE SOLD.  There are many inexpensive or cost-free ways to prepare your home to be sold.  Sometimes more costly changes, such as hiring home stagers, contractors, or inspectors will lead to a higher sales price in the long run.  A good Realtor® will know what needs to be done and be able to provide reliable contacts to you. 

METICULOUSLY FOLLOW UP WITH EVERY BUYER and:

1. 1.Create a rapport with the buyer’s agent
   

2. 2.Gain buyer feedback and possibly act on the feedback
   

3. 3.Confirm potential buyer qualifications
   

EVALUATE AND NEGOTIATE ALL OFFERS.  Some of the factors involved are:

1. 1.Pricing
   

2. 2.Terms
   

3. 3.Acceptance or Counter Offer
   

4. 4.Financing
   

5. 5.Closing Date/Date of Possession
   

6. 6.Including or Excluding Home Improvements, etc.
   

CLOSE THE DEAL. Here are some factors that may arise:

1. 1.Obtaining appropriate inspections, appraisals, and investigations
   

2. 2.Dealing with unexpected problems such as loss of financing, issues with title, easements, oil tanks, etc.
   

3. 3.Making sure all contractual stipulations are put to rest
   

© 2010 Luisa Esposito. All Rights Reserved.